Three Tips for Creating Awesome Product Videos

Internet customers love video content because it gives them an up-close and personal experience with the product that they can’t get from just a picture.

If you’re getting ready to shoot some videos of your products, here are three tips to get you started.

1. Focus on the solution

Slick videos are eye catching, but you don’t have to have a super expensive video to make an impact. People buy when they find a solution to a current problem. What problem does your product solve? Does it increase happiness? Help people get healthier or more beautiful? Does it make a tedious chore easier? Make sure your video highlights the solution you’re offering.

2. Show How it Works

Product returns and negative reviews are among the most disheartening things that happen to online sellers. Fortunately, you can dramatically reduce returns and negative reviews, if you show customers exactly how to use your product.

When a customer can’t figure out what to do with what they bought, they get frustrated. And frustrated customers create a mess for you to deal with. They leave negative reviews for perfectly good products. They return things that work as promised. They take up your valuable time with messages and phone calls.

3. Know Your Demographic

Before filming your product video, take a moment to think about your ideal customer. The language you use in the video as well as the filming style will be different depending on who you’re marketing to. Spend some time getting to know your target. Join Facebook groups that they’re in and monitor the chatter. Watch the Youtube videos they’re likely to watch. Stalk Instagram. There is so much data available today, it’s really easy to get inside the minds of your potential customers. It takes a little time, but the videos and other marketing material you create, will be much more valuable!

If you have any questions, or if you’re looking for someone to create product videos for you, we’d love to chat. Here at Arcadia Visual, we’ve made thousands of product videos, and we’d love to help point you in the right direction.